NELLY PRIMAULT

HEAD OF MARKETING & COMMUNICATIONS

Looking for opportunities - Paris

* Uplift your Marketing & Communications strategy to achieve your growth and brand awareness objectives

* Build motivated and high-performance Marketing & Communications teams

* Work daily with a creative teamplayer and an entrepreneurial mindset coworker

Strategic creative

With over 15 years of experience in advertising agencies and Marketing Communications departments, I have developed a strong expertise in Marketing Communications as well as a creative temperament that enable my teams to deliver impactful and innovative solutions for our clients and partners.

My mission is to lead Marketing Communications teams with an entrepreneur mindset to enhance the brand awareness, as well as to generate leads and opportunities for business growth.

    • Mum of an Alpha Gen

    • Manager

    • Marketing & communications Expert

Scope of action

  • Thanks to deep analysis of the market, the brand, the personas and the performance of each marketing channel, I can define relevant KPIs and associated multi-actions plans to reach our goals.

  • In order to enhance the power of brand, I deeply work on the brand platform, the tone of voice, the artistic direction of the identity and the design of the different tools. A strong brand takes root in a semantic and graphic balance that both triggers the attention of the targets and reveals the personality of the company, product or service provided.

  • From design of websites (UX, UI, technical SEO) to marketing automation, SEA and Social media, I can drive digital strategies that push lead generation, lead nurturing and brand reputation.

  • I master lead generation and lead nurturing, whether it involves using levers such as digital marketing, direct marketing, events such as webinars, the press, etc.

  • Content Management is key in Marketing Strategy. With a predefined tone of voice, an adapted seo strategy and a clear conversion funnel, we distribute messages across different channels in order to multiply the points of contact with our targets: blogs, newsletters, mailings, social medias, sales literature, press, etc.

  • Each type of event has its own objectives, whether webinars, trade shows or private events. Whether these are digital or physical events , I give a thorough attention to this part, essentially because these priviledge moments strongly contribute to the relation we build with clients, partners or customers.

  • Press is always the black sheep of the marketing, essentially because it is hard to evaluate its ROI. I highly recommend to define first the objectives (brand awareness ? acquisition? loyalty?), then media territory. I always select press experts of the sector, essentially because of their strong knowledge of their ecosystem and its codes. This collaboration leads to qualitative press coverage, that support brand awareness, acquisition or loyalty.

We are not born Manager.

Of course, we can gain experience, develop soft skills like leadership and empathy, which is a good base. Nevertheless, I strongly believe in methodology and process, as tools for management.

As a manager, my aim is to lead my team to success, both individually and collectively, to foster the players' skills and to work with a team spirit.

  • “Having Nelly as a manager helped me grow tremendously in terms of my communication and marketing skills. We worked together on missions such as redesigning a website, structuring an SEO strategy, executing a content plan and growing our company’s social media presence. A significant factor behind her ability to help me develop my skills as a content manager was her willingness to create a positive managerial relationship of trust and transparency. She was both able to support me when needed and let me work on my tasks autonomously. I’m incredibly grateful to have had the chance to work with her and believe she’d be a valuable asset to any communication team looking for a driven and creative manager with a strong sense of team spirit.”

    Content Manager

  • “Toute l'expertise et les compétences managériales de Nelly rayonnent dans son quotidien professionnel.

    Nelly a un sens aiguisé de la stratégie marketing et une capacité de vision et de compréhension de ses marchés qui permet de mettre en œuvre des actions pertinentes et efficaces.

    A cela s'ajoutent des aptitudes humaines qui font d'elle une manager qui sait fédérer et motiver tout en partageant sa créativité et sa bonne humeur auprès de ses équipes.”

    Content Manager

  • “Nelly était ma responsable d'alternance.

    J'ai participé à plusieurs missions avec elle, notamment la refonte du site Novatim.

    Nelly a de grandes compétences rédactionnelles. Elle sait parfaitement choisir le bon mot pour la bonne personne avec le bon ton.

    Elle a énormément travaillé le funnel d'acquisition dans le site avec des informations adaptées top, middle et bottom of funnel.

    Elle organisait l'ensemble des missions du service marketing qui englobait l'acquisition, le SEO, SEA, réseaux sociaux, événements internes et externes, salons ...

    J'ai apprécié l'expertise de Nelly sur de nombreux sujets.”

    Digital Marketing Manager

  • “Son expertise et ses compétences en management ont boosté l'équipe. Elle a réussi à créer une synergie grâce à son leadership dynamique, tout en développant les compétences individuelles et en encourageant la créativité. Son écoute active, son soutien constant et sa confiance marquent notre collaboration. Une manager que je recommande !”

    Event Manager

Experiences

UNDERSTOOD THE COMMUNICATION CHALLENGES OF THE TECH&INNOVATION ECOSYSTEM

EARLY METRICS
Startups Rating agency

Head of Marketing & Communications
France, UK
2022 - 2023

MANAGED A MARKETING & COMMUNICATIONS TEAM
IN FRANCE & EUROPE

SEWAN
Cloud & Telecom solutions

Head of operational Marketing
France, Belgium, Germany, Spain
2020-2022

MANAGED A MULTIBRAND MARKETING DEPARTMENT


NOVATIM APPLIWAVE
IT, Cloud & Telecom solutions

Head of Marketing & Communications
France
2017-2020

DEVELOPED COMMUNICATIONS CAMPAIGNS AT A GLOBAL LEVEL

PARADE AGENCY PTE LTD
Communications Agency

Founder
Singapore
2014-2017

CREATED A MARKETING & COMMUNICATIONS AGENCY

AGENCE PUBLICAVERTI
Communications Agency

Co-founder and associate
Paris
2008-2014

DEVELOPED A CLIENTS PORTFOLIO


IPSO FACTO - PAPRIKA
Communications Agency

Business Developer
Paris
2003-2007

DISCOVERED MARKETING

UNILEVER - COLGATE-PALMOLIVE
Trainships

Category manager assistant
Paris
2020 - 2022


WANNA KNOW THE WHOLE STORY ?

LET’S MEET!

At a glance

  • Branding research - Early Metrics - 2023

  • Website research - Early Metrics - 2023

  • White paper with BPI Les Meneurs - Early Metrics - 2023

  • Product campaign - Sewan - 2022

  • Leads generation campaign - Sewan - 2021

  • Employer brand campaign - Sewan - 2020

  • Website - Novatim - 2019

  • Site Novatim

    Branding - Novatim - 2017

  • IT Partners - Appliwave - 2019

  • Partnership with SPF "Les Geeks" - Novatim - 2018 - 2020

  • Advertising - Tangs - Parade Agency - 2016

  • Campaign - Elf - Parade Agency - 2015

  • Campaign - Mutex - Publicaverti - 2012

  • Campaign - Post-it - PublicAverti - 2009

  • Edition - BNPParibas - Publicaverti - 2011

  • B2B edition - 3M - Publicaverti - 2012

A word about our collaboration

  • Managing Director

    Nelly a été une excellente partenaire de travail sur laquelle j'ai pu m'appuyer tant au point de vue technique que managérial. En peu de temps elle a réussi à comprendre les enjeux du poste et de notre équipe. En mettant toujours l'humain au centre de son mode de fonctionnement, et avec une approche analytique et pragmatique, elle a su faire avancer ses projets (marketing, branding et communication) à vive allure ! Pilier de l'équipe et plus généralement de l'entreprise, Nelly est une vraie partenaire professionnelle de confiance.

  • SaaS Product designer

    I've had the opportunity to work with Nelly on new products and marketing strategy. With Nelly, ideas emerge, wastelands blossom and abstract ideas take shape to become products that everyone wants to buy! Her creativity feeds that of others, making her an outstanding collaborator.

  • Artistic Director

    Collaborer avec Nelly sur nos projets de stratégie de marque et digitale a été une expérience remarquable. En tant que responsable de projet, elle a brillé par son implication profonde dans les réflexions stratégiques et a su créer un environnement propice à la créativité. Sa capacité à nous mettre, nous les créatifs, dans les meilleures dispositions pour travailler a grandement contribué au succès de nos projets.

  • Ceo

    Energie, enthousiasme, créativité sont les qualités qui viennent spontanément à l’esprit quand on pense au travail de Nelly. Grâce à une vision claire des enjeux de notre métier et de notre entreprise, Nelly a su embarquer les équipes avec elle sur tous les projets, et transformer fondamentalement notre image et notre communication.

  • Ceo

    Nelly est une personne avec laquelle j’ai énormément apprécié travailler. Elle est très professionnelle, à l’écoute de ses équipes, toujours dans l’action et la créativité. La croissance de Novatim a été largement portée par le re-branding qu’elle a parfaitement su mener.

EDUCATION

DIGITAL MARKETING

Marketing Institute of Singapore

2016

SERVICES MARKETING

University of Ottawa

2001

MASTER MARKETING

Audencia - Nantes

2000 - 2002

HEC PREPARATORY CLASSES

Lycee Chateaubriand

1997 - 1999

PROFESSIONAL COACHING

International Coaching Institute

2024 - in progress

NT*FAQ

*not that

WHAT SAAS TOOLS DO YOU USE?

M365, Google Suit, Adobe suit, Airtable, Figma, Wordpress, Webflow, Google Analytics, SemRush, Seranking, Livestorm, Pardot, SalesForce, Pipedrive, Plezi, Mailchimp, Zapier, Phantombuster, Dropbox, Surveymonkey, etc.

LEFT OR RIGHT BRAIN?

Definitely both. As a Marketer, you need both. On the one hand, you must drive logical and data oriented action, which requires strong skills in analytics. On the other hand, you must find creative solutions in order to reach your goals and push up the brands your promote.

WHAT IS YOU IDEAL JOB TODAY?

I would like to manage a Marketing and Communications team, in an middle sized or corporate company. I have no particular sector of choice, as I enjoy learning about new ecosystems. Today more than ever, I am driven by projects and missions to improve people's well being and ESG.

YOUR EXPERIENCE IS NOT VERY LINEAR… HOW DO YOU EXPLAIN THAT?

I am always very curious and enthusiatic for new adventures. All the experiences I've had have taught me something new. Although I'm always eager to learn and progress, I'd now like to find a position that I can perform for the long term.

WHY DON’T YOU LAUNCH A CONSULTING ACTIVITY ?

I clearly could launch a consulting activity to support businesses to elevate their Marketing and Communications. Nevertheless, I am deeply motivated to be part of a team. Working and reaching successes together generates to me strong achievement feeling.

WHAT ARE YOUR INSPIRATIONAL EXAMPLES?

A lot of people. Indeed I guess that everybody is inspiring.
If I must choose : Montesquieu, for the rational and full of humor analysis he has of societies and the big picture he proposes ; Marc Aurelius for his wise and his bigger big picture. Nevertheless, my biggest example is Nadal : I admire his ultra strong capacity for high concentration, his humilty, his perseverance. Each ball counts.

HAVE YOU GOT HOBBIES?

My favourite activity is definitely hiking. I love walking in nature, with friends or on my own. Sometimes it can be tough to get from the starting point to the finishing point but we are always rewarded. Always.

WHAT IS YOUR PURPOSE IN LIFE?

My main purpose to provide a good education to my daughter, who is 11. It’s a huge responsability for parents to raise children, because during childhood and teenage years, we can give them the tools they need for... 60 years? I would like her to navigate in the world with confidence, joy and elegance.